video marketing in 2022

10 Brand Video Types to Inspire

Today, all brands are visual media companies: According to internal research, businesses will spend $100 billion on video marketing in 2020, up from $20 billion in 2015. Companies are investing more in video marketing because it is a great tool for driving conversions and sales, developing trust, and fostering participation. Video marketing in 2022 is an important factor for compnies.

So, how do you go about making a successful video? Knowing what your audience cares about, offering the appropriate content at the right time, and staying one step ahead of the competition are the keys. However, while statistics suggest that branded video is an effective sales tool, avoid over-promoting your product or service. Instead, create content native to the platform, has a good story arc, and adds value, whether entertainment or education.

Start creating high-quality content with these 10 different types of videos:

Company Culture Video

These creative marketing movies showcase your team and brand on the inside, which is typically used to recruit new employees. They must provide viewers with an insight into your company’s workplace, staff, and atmosphere. Dropbox made a humorous, engaging, and one-of-a-kind film in which they replaced their employees with puppets.

Corporate Comedy

On the internet, there is an abundance of information to watch. As a result, individuals are reluctant to click on a stuffy, too professional corporate video. When creating this type of video, the goal is to have fun with it and let your company’s culture show through. Dollar Shave Club employs absurdist humor in “Our Blades Are F***ing Great.” The video went viral in 72 hours, and Unilever quickly bought the brand.

Customer Testimonial

A customer testimonial is a real-life, actual customer of your product or service who shares their experience. It allows your firm to develop genuine trust by sharing a personal story with the audience. It’s also an effective technique to persuade customers to take action.

Zapier is a business-to-business web automation solution that links apps and services. They wanted to build a client testimonial with a story to highlight how their solution helps small and medium-sized enterprises work more efficiently and sell more. Taylor & Hart, a London-based jeweler, specializing in handmade engagement rings, is featured in the video.

Event Video

The foundation of event videos is transparency and trust, as well as boosting your brand through entertaining content and providing long-lasting, cost-effective marketing material that can be viewed at any time. This video style may capture the thrill and buzz of any event, whether it’s live sports, concerts, conferences, or a new product launch.

As Airbnb expands into new areas and product lines such as Airbnb Experiences, video has become a great vehicle for telling their narrative. On Storyhunter, they found and hired a cameraman and editor to create a promotional film for their sporting event, “Night At The Macarena.”

Explainer Video

Explainer videos are a must-have video format for B2B firms; they’re a powerful tool for breaking down complex ideas, diving deep into simple concepts, and presenting the logic behind problem-solving solutions. When it comes to your creativity, the sky’s the limit here.

Airfox collaborated with Storyhunter to create four brand videos that explain their product. Here’s one that explains how the company is “using blockchain to change finance in emerging markets.”

When it comes to explainer videos, animation can bring any notion to life. Bloomberg wanted to produce a story that demystified complicated legal, tax, accounting, and policy issues. They collaborated with Storyhunter Studios to oversee animation, motion graphics, and post-production to create exciting, engaging digital videos that help students understand key topics.

Pitch Video

Pitch videos are one of the most effective ways to communicate a brand’s narrative. Startups are creating this type of film for their crowdfunding campaigns, and it is proving to be a huge success in gathering funds.

Cortex is an on-demand software platform that optimizes visual content with artificial intelligence. Cortex’s crowdfunding video exposes potential investors to its personnel and explains why it is a worthwhile investment.

This well-executed video, powered by Storyhunter, helped attract over $1 million in WeFunder investment.

Product Video

According to Wyzowl, more than 84 percent of individuals have been persuaded to purchase after watching a brand’s video. Product films must be detailed, demonstrating how the product or service works and how your customers may use it. They are ideal for returning consumers who need to learn about new features and first-time customers getting to know your company.

Slack released a product film that demonstrates how the platform may interact. “Seriously, everything about my work now takes place on Slack.” “It’s simple, efficient, and enjoyable,” the performer adds in the video, which concludes with a strong call to action, pushing people to sign up for the platform.

Product videos are typically more technical in nature than explainer videos. However, this does not imply that they must be unnecessarily intricate. A simple example is Blendtec’s current viral product video series, “Will it blends?”

Short Doc

Short documentaries delve into genuine, factual experiences from your consumers to emotionally connect with your audience. Rather than moving clients through the sales funnel, the purpose of these innovative marketing movies is to offer a dramatic, uplifting tale.

MyHeritage, an online genealogical website, is a brand that excels at emotional short documentaries. They use Storyhunter to find video artists who can document family reunions and DNA revelations worldwide. Watch this video, shot by Storyhunter freelancer Bjorn Nilsson, about half-siblings reuniting after an 80-year separation.

Content Strategy: 10 Brand Video Types to Inspire

VR/360 Video

One of the fascinating methods to convey a tale is through VR/360 video, which allows your viewers to become a character in your piece. Viewers can engage in video viewing by rotating the screen 360 degrees to see everything from every aspect. This storytelling generates more traffic and engagement than other production types since it has a greater repeat watch rate.

Storyhunter was used by the International Paralympic Committee, in partnership with Facebook and Phoria, to create a series of inspirational videos starring 2021 Paralympians. Each film transported viewers on a visually engaging journey through the emotions that define the athletes’ most difficult and gratifying moments. The interactive series “RAW Emotion Unites Us” aimed to “transform attitudes of a handicap through VR and the immersive web.”

Webinar

A webinar is a live internet presentation conference. During the COVID-19 pandemic, InsureTech, the world’s largest insurance-tech conference with 8,000 attendees, needed to develop its first-ever digital conference. They use Storyhunter to create over 250 films, including webinars and fireside chats with speakers worldwide.

Conclusion:

Businesses will spend $100 billion on video marketing on 2020, up from $20 billion in 2015. Start creating high-quality content with these 10 different types of videos. Don’t over-promote your product or service; instead, create content native to the platform. Event videos are cost-effective marketing material that can be viewed at any time. This video style may capture the thrill and buzz of any event, whether it’s live sports, concerts, conferences or a new product launch.

Explainer and pitch videos are must-have video formats for B2B firms. Product videos are typically more technical in nature than explainer videos. Short documentaries delve into genuine, factual experiences from your consumers to emotionally connect with your audience. VR/360 video allows your viewers to become a character in your piece and engage in 360-degree video viewing