Content Syndication is a method of republishing the existing content on other websites to reach a broader audience.
You can syndicate any kind of content like Infographics and Videos. Here we are going to discuss text content syndication and how it affects SEO. Syndicated content may include full published content, edited and shortened articles, or excerpts from an article.
It’s a Win to Win Situation: by publishing syndicated content the publisher gets valuable content and the Writer will get more exposure.
In other words, content syndication may not be the best strategy to get referral traffic. If you distribute your content on a website that has more domain rights than you, it may actually take precedence over the original article.
Does Content Syndication Impact SEO?
Google has to say on the topic:
“Syndicate carefully. If you syndicate your content on other sites, Google will always show the version we think is most appropriate for users in each given search, which may or may not be the version you’d prefer. However, it is helpful to ensure that each site on which your content is syndicated includes a link back to your original article.”
The key to success is weighing the pros and cons of syndicated content on any potential outlet.
Who can benefit from Content Syndication:
Almost all businesses can benefit from content syndication if they have the right syndicate and audience.
Businesses that already have the best-resulted content all can take an immediate leadership position on this method.
Why Content Syndication Method?
If you have valuable content and if it is not getting more audiences this method will help you to reach more. Content without reach is a waste of resources.
Syndicating is placing your content on third-party audiences to get more use of it. And placing content in front of users will make more reach. There are lots of websites here to help you to reach more core audiences. Some of them are establishing themselves as market leaders.
The syndication of content is just a first step to connecting more potential buyers. There are also some secondary benefits.
Syndication will help you to improve your organic and referral traffic to your web properties. It helps you to improve the domain authority. Search engines improve your DA by monitoring your traffic and link performances. So it contributes to the search engine ranking. I mean, It improves your Domain rank.
Content Syndication Best Practices:
1 . Don’t Give the Other Website All the (SEO) Credit
As mentioned, one of the main SEO risks with content syndication is the possibility of another site ranking higher and getting credit for your work. Use rel=canonical tag to point out the original source of syndicated content.
You can also use the no-index tag to prevent syndicated content from being indexed.
2. Find the Right Publishing Partner
If you are an author looking to cover more target audiences, first find the right outlet to publish the content. As you find more websites with valuable DA, You’re in a better place. And be clear in the pitch you are only looking for a syndicated content partnership.
3. Syndicate Content on Multiple Platforms
Providing the content is more than just posting to other websites. By publishing on the following sites will help you more on your strategy:
- Linkedin: Linkedin is one of the valuable platforms to submit your article. LinkedIn articles help you to rank on search engines. result page (SERP). According to LinkedIn’s guidelines, LinkedIn can distribute and annotate any content you share.
- Medium: Medium collects and sends the article to audiences based on their previous search. Medium offers a WordPress plugin to publish the content which you published on your website. It is an automatic process.
- Quora: It is a FAQ website. It helps to find the recent trending topics and you can answer the questions easily. For successful content, syndication finds the relevant topic and answers it, you can link your website too.
- Reddit: Reddit is known as the “first page of the Internet”. It is one of the most diverse networks on the internet and has different subnets (or forum groups) where people discuss their interests. You can think of Reddit as the uncensored version of Quora. Quora has a lot of limitations, while Reddit is focused on content and community.
Conclusion:
Content Syndicating will help you to reach more people. It helps people who want to improve their traffic and reach widely. By connecting or linking with the original content you can avoid negative side SEO effects.
